![]() This led to the concept of downloadable content, or DLC: paid content expansions that were never sold physically, but extended games' revenue streams.Ĭombining these two ideas–an all-digital product with paid content additions–produced another, more profitable idea: free. ![]() First, the digital revolution came along, which allowed gamers to buy a game online and then download it directly: no physical packaging or retail stores required. And for decades, this worked! Money was made, the industry grew, and games flourished.īut a few recent trends have rocked the boat a bit. ![]() Originally, the industry did what every other business does: it sold packaged products for fixed prices. The point of most games is to make money for the people who made them.
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